Lalanalu is a dream place for knitting, embroidery, sewing, and crochet. It is a shop located in Barcelona, Spain, that sells needlework equipment and accessories but not only that – it is also a workshop center where you can learn it all for yourself while sipping a cup of good tea and having a chat. The place is dedicated to women – mothers, singles, seniors, anyone wanting to spend some time in a relaxing and creative atmosphere.

The concept behind the logo was my intention to direct attention to needlework by using flourish handwriting that resembles the softness of loosely unrolled yarn. Combined with the vivid red and turquoise colors, it represents the lively and friendly atmosphere created by the girls owning the place.

Photography: Lalanalu, Ewa Stańczak